Tommyknocker Brewery

Challenge

How to take an iconic brand and elevate to a new demographic moving into Colorado.

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• User group (55-65)
• Established in 1994
• Two users groups - On-premise and off-premise
• Out dated packaging and website

Solution

We identified a new user group of 28-32 year olds who live in the city, but traveled often to the mountains. They were looking for a freshness to the brand with a bit of mountain town.

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1. Created new collage elements for cans
2. Brightened the colors while cleaning up the typography
3. increased the size iconic Tommyknocker face for brand recognition
4. Built a brand new website to match the feel
5. Updated the menu in-house to have a craft touch