Inbox Monster

Challenge

A brand quickly growing out of "start-up" and into contender need to match the fit. How could you update the brand, with out loosing brand recognition that they have been working so hard to grab?

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• Refresh the brand, but keep the overall logo feel
• Create a new custom website
• Create new tradeshow booth designs and collateral

Solution

This was an evolution of the logo mark, instead of a revolution. We kept the overall look just balanced the mark with custom type while cleaning up the monster a tad and making the envelope a bit more noticeable.

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1. Keep the tech feel but created a new visual language
2. Built full new brand guidelines
3. Built new design UI/UX components
4. New tradeshow design systems
5. Custom illustrations