Tommyknocker Brewery came to us ready for a fresh take. Something that would turn heads on the shelf and speak to a younger, more adventurous crowd. We led a full redesign of their beer can packaging, targeting a 28–32 year-old audience looking for something bold, fun, and unexpected. The result is a funky collage-style system that’s loud and quirky, yet clean and easy to navigate. It’s a modern look that still leaves room for the brand’s mountain-town roots, but with just enough weird to make it memorable.